Swiss Steel faces escalating challenges as suppliers demand advance payments amid a plummeting share price, which has fallen 11% to below CHF 2, resulting in a loss of CHF 450 million in value since April. The management's misjudgment of market conditions and a delayed job cut announcement have exacerbated the situation, leading to increased pressure from banks and major shareholders. CEO Frank Koch's position is precarious as the company struggles with overcapacity and dwindling confidence.
Swiss Steel is set to cut 800 jobs globally, including 130 at its Emmenbrücke site, due to persistently weak demand in the European manufacturing sector. CEO Frank Koch stated that the layoffs are painful but unavoidable, as the company struggles with low production levels and subdued growth prospects. The steel industry in Switzerland faces significant challenges, with calls for political support growing amid these cutbacks.
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